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Welcome to the Future of Real Estate

Technology

Innovations in technology from the Internet to PDAs and other mobile devices are changing many  aspects of the real estate transaction. Some consumers are outpacing agents in utilizing technology to gain information and the pace of innovation in the industry is increasing. Agents who fall behind the consumer will lose clients and struggle to justify a full-service commission. Formerly proprietary data such as tax data and sold data is increasingly available online to the public without ever contacting an agent.

Prudential Georgia Realty is committed to keeping our agents ahead of the technology curve and providing a full-service value proposition that far exceeds anything the consumer can find online or with a reduced-service firm. Agents have to be better than just guardians of data. Our agents know what it takes to keep customers for life: valuable technology, valuable information and valuable skills.

Prudential Georgia Realty was the first in our market to offer individual agent websites, and we continue to push the envelope in technology. Today, our listings appear in more locations online than any other brokerage- our properties generate 25 million unique views per month. Additionally, we have invested in presenting our clients’ homes in a distinct manner and ensured that they are highly prioritized in search results and distinctive from the competition.

While other brokerages fear the changes technology have brought to the marketplace, Prudential Georgia Realty sees this as an opportunity to embrace change and keep our agents ahead of the curve - whatever the future may bring.
 
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